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Value Articulation in Unique Field of Work
David Sweet MP Flamborough-Glanbrook (former)
About the project
Leading up to the 2015 Federal election, ridings were redistributed across Canada due to population growth. For long-time MP David Sweet, his former riding was recreated as Flamborough-Glanbrook, which kept only half of his old riding and added a whole new area of urban & rural communities.
While having a positive reputation as a public servant among those already familiar with him, many new people had moved into the riding, and did not know who he was or what services were available form the local constituency office. The website was also badly out of date.
All of this led to a lot of confusion for citizens who needed support from the MPs office, and time spent for the office staff explaining services in-person or over the phone.
The new constituency website became a key platform to drive all online traffic to and helped alleviate confusion from the public when they did reach out to the constituency office. As for the videos, they helped pave the way for David’s re-election and one video in particular was a Finalist in the prestigious U.S. REED Awards for political advertising.